YNES talks ‘Better Jobs’, musical influences, being British-Canadian and more!
In this time of chaos, an outspoken female artist who isn’t afraid to say what’s on her mind is what we all need. With her unapologetically British vocals and Post Punk attire, Ynes is definitely a force to be reckoned with.
In an interview with us, Ynes said she definitely takes influence from the women of the early ’00s crediting the likes of Kate Nash and Lily Allen saying ‘Hearing these artists, for me, was the first time I’d ever heard anyone who sounds like me singing – if this makes sense? I always felt a little uneasy singing with Americanisms, and so to hear British women singing about experiences and feelings I share, definitely inspired me to use this to my advantage rather than toning down.”
“I focus heavily on lyrics so I love the rawness and wordplay etc that these kinds of artists use“
When hearing Ynes’ song ‘All I Do (Dream of You)’ I was instantly transported back to this era of Pop Stars. In the accompanying retro-inspired video that goes alongside this song Ynes rocks some pretty awesome outfits. This is definitely a song to listen out for.
Being from a Canadian background definitely has an influence on Ynes’ music too, from the post-punk style to the lyrical content. “North-American artists, I take inspiration from lyrically too. Folk-punk artists such as The Front Bottoms, Modern Baseball, Heart Attack Man inspire me to be messy and loud, and imperfect (in the best way possible). I focus heavily on lyrics so I love the rawness and wordplay etc that these kinds of artists use”.
“Being British-Canadian I never really felt as though I aligned 100% with either Britpop or pop-punk. I’m not complaining – as it kinda led me to form my own middle ground I suppose”.
What makes Ynes even more of a force is that she self produces, edits her own music videos, and even prints her own flyers. She is proof that you can do it yourself without the help of a whole team behind you, and completely smash it too. In an interview, I asked her what the benefits of being a DIY musician are.
“Of course, it means that when something is rejected that I’m to blame, which can suck at the time. But you learn for next time“
“The connections I have made since releasing music are so valuable and really make me feel empowered. Of course the ‘ideal’ is to have a management team, a record label, etc. But it really means a lot when I have a genuine conversation with the people I meet (such as yourself) that haven’t been pushed through a manager for example. Of course, it means that when something is rejected that I’m to blame, which can suck at the time. But you learn for next time”.
“It was very much a case of ‘I’m expected to adjust to a real job, right, but they’re not even aware that creatives make up a solid % of the hospitality industry.“
Ynes’ new single ‘Better job’ started as a video on her Instagram, but after gaining popularity she decided to make it into a full single. The message in the song is such an important one, I think we’ll all agree. When speaking to us this is what she had to say.: “Oh goddamn Rishi Sunak. To be honest, it isn’t entirely focused on his comments from last year. But witnessing the struggle felt by so many indie musicians/creatives/venues whilst simultaneously watching the government do the worst possible job, just feels like a joke. It was very much a case of ‘I’m expected to adjust to a real job, right, but they’re not even aware that creatives make up a solid % of the hospitality industry. We all have other jobs – so what now? Shall I get a job like you, where I can just be terrible and suffer no consequence?’. And alas, Better Job was born”.
Lockdown has definitely been a tough time for artists and creatives however being a DIY artist, Ynes has still been releasing music all of last year, including a collaboration with GIRLI. ‘Pretty Sure’ is a song full of girl power and incredible vocal melodies. The song is about a man cheating in a relationship, but choosing not to put blame on the girl he becomes intimate with. The lyrics read “but that girl is not my enemy, no matter what you try and say to me” and “I’m pretty sure that girl didn’t break my heart“. Listening to this song makes me think that Ynes is the friend that every girl needs.
Interview carried out by Holly Sawal